Showing posts with label motostrano. Show all posts
Showing posts with label motostrano. Show all posts

Saturday, February 26, 2011

Alpinestars Close-outs - How To Save Money and Get Great Gear


Being one of the larger, if not the largest, supplier of motorcycle clothing in the world - I like to call them the NIKE of the motorcycle world when describing the company to newbies - Alpinestars develops a lot of product each year, a lot of new product. And with the new product, comes a lot of old product, a lot of stuff that needs to be let loose, set to sail, off into the sunset, kicked out the door to more happy trails, instead of some dusty old warehouse. Alpinestars Close-Outs.

There's nothing wrong with stuff that's on close-out, or clearance. Even though the stuff that replaces it is supposed to be better- some times it actually isn't! Some times the new stuff comes out and it's cheaper, thinner, less. The old stuff, can be better, more.

Sometimes, the close-out stuff has some "issues", or "tissues" as my son would say. A size run will be off, run small, or big, causing chaos at the warranty and returns desk. Sometimes, a $69 gloves should have been a $55 glove. Sometimes, an item built for a certain riding style will be eclipsed by another brand, or another product of the same brand. Why stuff doesn't sell is often a mystery.

Like any builder of stuff, some times Alpinestars just plain makes too much stuff, other times, they don't make enough stuff. Some times they'll make too much of a specific colored stuff, other times the styling of the stuff will be a little off to the price, or a new item is introduced that puts the old stuff to shame, sending it to the back of the room with its tail between its legs. Other times, people just can't afford to buy the stuff! Other times, there's no sense at all to it.

Whatever the reasoning - Alpinestars produces a lot of close-outs each year and Motostrano has a habit of watching the close-out list like a hawk so we can in turn offer our customers some great deals on last years price-reduced clearance items from one of the best motorcycle apparel companies in the world.

It's a tough game to play. You got some dough and don't want to spend it. But, your moto threads are stinky or ripped or non existent and up comes all this new stuff that you can't afford. Dig a little deeper and you'll see last years stuff on sale for as much as 50% what it sold for just a few weeks ago. Wow. Great.

We've been selling motorcycle stuff and Alpinestars in particular for 9 years. We've seen a lot of product come and go and we've made a lot of it go ourselves. We know a little bit about this game of close-outs.

Motorcycling has two main seasons. The beginning. The end. The beginning is about Spring and Summer. The end is about Fall and Winter. New products from all makers of moto stuff are released around these times, which means old stuff is jettisoned out the door around the same time. Good riddance!

Once a batch of product is put on close-out, it's only a matter of weeks before all the good choice, colors and sizes are gone. So, a main point of advice here is that if you want the good stuff, buy early. Buy when it's raining, not in the middle of summer. In other words, buy motorcycle stuff, when you are probably out skiing, or locked up in your garage with the space heaters purring.

Depending on the product, the economy and last year's buying habits, the quality of what goes on close-out varies radically. One year there might be complete size and color runs of top tier leather suits, jackets and boots. Other years, you're stuck digging through size 4xl pink perforated mens jackets with matching assless chaps. It's all over the board.

Close-outs are close-outs. They are on clearance. They are priced to move and NOT COME BACK. If you're expecting to buy something at 80% off retail, get it and return it because it doesn't match your socks. Think again. Most close-outs are going to be final sale type deal, with the exception of a store credit or exchange option, as with Motostrano. We allow returns on standard close-outs for exchange or store credit. But, I can tell you, we sure don't like to take back close-outs. So, try to keep them if you can, please.

Be flexible on color. If you are like most of the dark, gloomy, colorless, drab and dull American motorcycle men out there, if it isn't BLACK, all black, you won't buy it. Riders in South American and Europe will wear any imaginable color combination of gear. Americans buy black motorcycle gear or none at all. Like our cars, which are nearly all silver or gray or pewter, our moto gear for street has to be black.

But black is not on sale. Almost never. Sorry. What's on sale? Blue is on sale. Red is on sale, White is on Sale and Green, Yellow and Orange are DEFINITELY on sale. Primarily, because you aren't buying those colors at regular prices. Never have, never will. I often wonder why they are even around, except perhaps to round out a catalog. Personally, I would not want to make things, I just new would not sell. So, I don't get that.

DON'T be flexible on fit. Look, this stuff is made and you are spending your hard earned dollars on it to PROTECT you. If it looks good in the process that's good too. It's also made to keep you comfortable. Don't buy, keep or use a close-out item based on price alone. If it isn't the right size, don't keep it. Give it away, throw it to the Ebay dogs. Trash it, wear it for Halloween next year. An unfitting motorcycle garment will do you no amount of good.

(If you're not local to our store and you're buying online, sight unseen, one of the things you can do to avoid buying the wrong size is call us. Talk to us. Email us. Get us on the phone. Ask us how tall we are, how much we weigh, get us to get off our chair and go try on a jacket or suit, then have us come back and tell you how it fit. We're happy to do it. ASK US ANYTHING AT ALL)

At 50% off retail, you start to loosen up your color matching principals and have even been known to .... mismatch colors and for instance, wear a red jacket on a blue Yamaha. I know, I know, blasphemy. But, if it involves saving $200, I've seen it happen, even with most fashion conscious men among us.

So, now you know some of the secrets to buying Alpinestars close-out gear. Doing so, is a great way to get your mitts on some quality motorcycle gear at some tasty prices. We're happy to offer it to you. We're happy to sell it to you.

Still have questions? Call us, email us.

Saturday, February 19, 2011

How To Install An Exhaust System

This video created by Leo Vince explores the technical steps of installing a full exhaust system on your motorcycle.

Akrapovic Yamaha World Superbike Team livery for 2011



The 2011 Yamaha World Superbike Team has unveiled the livery they will run for the upcoming World Superbike season. The new design features a Yamaha blue corporate racing colour scheme. The livery takes its inspiration from both the famous Yamaha speed block design and also one of the colours of the current production model YZF-R1, giving the bike a modern sleek appearance whilst emphasizing Yamaha’s racing image. Also for 2011 the team will be using Akrapovic exhausts. The team features an all new rider line up for the 2011 championship with 28yr old Italian rider Marco Melandri, a previous 250cc World Champion, stepping across from MotoGP to partner 24yr old rider Eugene Laverty from Northern Ireland who steps up from the World Supersport Championship.

Motostrano, We Don't Snoop Your Cookies


or, "Motostrano, We're Not Creepy"

A funny thing happened this morning, which relates to you, to Motostrano and motorcycling. As it happened, I thought "how can I put a positive spin on this and relay a message to customers, highlighting differences in us vs our competitors", so here goes.

Sitting in bed on a wet Saturday morning, husband and wife, divided by toddler, each prone with their various internet gadgetry on their laps. Wife, video surfing some knitting thing on a laptop. Toddler, checking out anything to do with trains. Dad, looking at motorcycle stuff. Wife says "WTF, I'm sitting here looking at a video of the Russian National Orchestra and this cello player - he's an amazing player - and up pops this ridiculous banner ad at the bottom of the screen for some motorcycle company. Why? Do you do that?"

"That's a competitor honey. They're advertising on google and must be snooping the search history and cookies on that laptop and they think you're me. We don't do that." said I.

"That's awful, creepy. I'm not you! I'm me! It's not in any way connected with the thing I'm doing right now and it even kind of ruined the moment for me. &*#&$#" said she.

Even my 3 year old grimaced.

This competitor probably doesn't realize what they are doing with their ads. Some one at the company and other companies like them have simply selected a setting on Google's advertising network that spams their ads on just about any place on the network, regardless of what was searched for. Still, it's the advertisers responsibility to know where to draw the line in promoting their wares to the right people.

Case in point, Motostrano reserves it's paid online advertising to physical keyword searches and we keep them very narrow, to ensure that if you are eg. searching for "motorcycle gloves", you're searching for motorcycle gloves we actually sell. We narrow our ads and keywords significantly. We want a customer who knows what they want. I don't want a customer who is looking for something entirely different. For instance I would never advertise to some one 100% intent on watching a video of the Russian National Orchestra. It's just not our style. I'm not saying we don't like the Symphony. In fact, if you visit our store you might actually hear some on the Pandora. No, advertising to this person would be just plain rude. It would be like sitting in a concert hall and you're all relaxed and in the mood and in walks this dude in a motorcycle jacket and squeeky boots and drops you a card with "DUNLOP MOTORCYCLE TIRES FREE SHIPPING" on it.

Because, you can say all you want about how much you want to "connect with the customer" and provide excellent customer experience, but if you're invading their privacy just to get a customer, you've completely failed before they have even entered your store.

Saturday, February 12, 2011

Moose Utilities Mule Half Windshield

Moose Utilities makes aftermarket bolt-on parts for work horse Utility Vehicles. Moose has been trudging along making goods for ATV, Off road and UTV quads for some time and their catalog is now well rounded and solid.

Farms, ranches, vinyards and land owners use UTVs to get around and perform tasks that you can't do with a truck or tractor. UTVs are efficient and less expensive than a tractor or truck and can wiggle into smaller spaces better.

Friday, October 3, 2008

New Search Functions Launched at Motostrano.com

Press Release

Redwood City, CA.

Motostrano.com launched a number of new search enhancements today, making it the first time an enhancement was done to the company's feature since 2005 when it experimented with Google Search.

Customers of fine motorcycle parts, accessories and apparel can now search and sort by Price, Name, Brand, Make, Category all at the same time. Users can also select from Grid or List view and sort by Relevancy, Price or name.

The new search features cost the company some extra dough to release, but even in these dire economic times, where every one is all serious and down hoping for CHANGE and not more of the same, Motostrano decided to surge ahead with a new technology, allowing past, present and future Motostrano customers easier access to the products they need to be a good motorcyclist.

"You can't blink," said Motostrano.com CEO and serial entrepreneur Joe Witherspoon. "Customers were getting lost and not finding stuff with our old search box and when an opportunity arises to make improvements to your web site, even if those opportunities seem unproven, you have to look those opportunities in the face and go with them and that's what we did here by enhancing our search."

For a technology partner, Motostrano chose Celebros, a software company... or rather Celebros chose Motostrano and didn't let up until Witherspoon almost blinked and signed the deal.

Monday, July 2, 2007

Motostrano.com Warehouse Sale 14 July

Motostrano.com Warehouse Sale 14 July

Motostrano in Redwood City, California will be having it's annual Open House and Warehouse Sale Saturday the 14th of July, one week before MotoGP, from 10 am to 5 pm at our retail outlet in Redwood City, CA. Plan on it!

All friends are invited to attend. At the event you can expect to find enormous savings on the best sportbike motorcycle clothing brands in the business, plus blow-out pricing on MX Helmets and gear. Up to 40% off certain leather or textile jackets and racing suits, boots, gloves, helmets, sportswear, hats, back protectors and more. Motostrano sells Alpinestars, Suomy, Shift, Arai, AGV, Revit, ICON, Gaerne, Troy Lee Designs, Z1R, Thor and FOX.

Plus pay NO SALES TAX all day long. Enjoy our parking lot barbecue. Meet reps from Alpinestars, AGV, Suomy, Shift, Z1R and others. Plus you could win a free Suomy Vandal Helmet!

This event happens just once a year and folks ride in from all over the State for great savings. It's a great time for great savings. We'll see you there.

Visit our web site for directions and information about Motostrano.

Tel. 650-780-9306
Address: 926 Broadway St, Redwood City, CA

Wednesday, June 20, 2007

AMA: Hart will race in Utah, Despite I-15 Fire

Hart will race in Utah, despite I-15 fire
By Lya Wodraska
The Salt Lake Tribune
Article Last Updated: 06/20/2007 04:03:36 PM MDT

Posted: 3:56 PM- Motocross star Carey Hart plans to race in Utah this weekend, even after nine of his bikes were destroyed in a fire on Interstate 15.
Hart has acquired back-up motorcycles and his team is working to get them shipped to Utah in time for Friday's practice at Miller Motorsports Park in Tooele.
"He's still gonna go," Hart's agent, Steve Astethen, said Wednesday. "His sponsors are going to have to work hard. We've got everybody working full time to get everything together."
The fire broke out Tuesday evening in a 35-foot semi-trailer belonging to Hart & Huntington Tattoo Co., a Las Vegas tattoo shop co-owned by Hart. Losses on the bikes and equipment - which belonged to Hart, team manager Doni Wanat and racers Tyler Evans and Travis Marks - is estimated at $300,000.
The fire was ruled an accident. Salt Lake City Fire investigators said the fire started in the trailer, but they could not determine exactly where because of the fire damage. The fire snarled traffic for two hours Tuesday night, closing I-15's northbound on-ramps at 1300 South and 2100 South. The driver, who was uninjured, safely uncoupled the truck from the trailer.
Hart and his racing team are slated to compete in the Plaza Cycle AMA Supermoto Challenge, part of a weekend event at Miller Motorsports Park. The Supermoto event gets underway Saturday with practices for Supermoto, Supermoto Lites and Supermoto Unlimited beginning at 10 a.m. followed by heat races at 1 p.m. The main event is set for 5:45 p.m., following an autograph session.
It's only the second time Hart, famous as a freestyle motocross rider, has raced in Supermoto, a hybrid of asphalt and dirt racing. "He just does it for fun, more than anything," Astheten said. "His teammates are better than he is."
Hart became the first to complete a backflip aboard a 250cc motorcycle, a trick known as the "Hart Attack." He retired from freestyle racing after an injury, Astethen said.
Hart's celebrity extends beyond racing. He and his Las Vegas tattoo parlor, Hart & Huntington in the Palms Casino Resort, are featured in the reality series "Inked" on the A&E network. Hart was one of residents of VH1's "The Surreal Life" in 2005. He has been married to the rock star Pink since January 2006

www.motostrano.com